Many airline companies produce inflight magazines to provide details about their fleet, as well as articles about destinations or other interesting information. Inflight publishing is an unusual niche in the magazine world. Airline titles have minimal distribution costs, and readership figures come from existing passenger traffic. More than 80% of passengers read the magazines airlines place in front of them, and readers average around 30 minutes a flight with the magazines.

We created an inflight magazine, BE FIRST, in collaboration with Stephania Mallorgio, during a one week workshop at ECAL – Lausanne, with Yorgo Tloupas.